Noreena Hertz, The Ethical Economics Rockstar

HertzNoreenaGreat article in Fast Company November 09 issue.   They call it “Ethical Capitalism” but I like to think of it as “Practical Capitalism”, since we can just let monsters take over the planet.  Thank you Noreena! :)  Noreena could write the book Permanent Temporary started out as… an exploration of what we REALLY create, sell, trade, consume, etc. and how that effects society, short term and long term.   I don’t hate everything about capitalism.  I actually think Capitalism is way more fun than most of what preceded it.  However, capitalist monsters need to be tamed in many ways.  As Noreena puts it, the system just needs adjustment.  Practical adjustment.  I’m personally surprised it has taken as long as it has.  We’ll see…

I think Danielle Sacks at Fast Company did a good job, so I’ll let her take it from here…

http://www.fastcompany.com/magazine/140/cassandras-revenge.html

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WSJ: The Promised Land has returned! “Let my people TEMP!”

http://bit.ly/uf64t

WSJ: Employers Turn to Temporary Help

By SARAH E. NEEDLEMAN

One bright spot of Friday’s gloomy jobs report was the surge in temporary hires. Companies are hiring more temps with plans to convert them into full-time workers if economic conditions improve.

Temporary help services added 44,000 jobs since July, including 34,000 last month, according to the Labor Department. That’s the exact same number of temp jobs lost between January 2008 and July 2009.

Earlier this week, U.S. factory orders climbed 0.9%, the Commerce Department said, the fifth increase in six months. Also, the Institute for Supply Management, a private research group, reported that hiring in manufacturing increased for the first time in more than a year, with its employment index rising to 53.1 last month from 46.2 in September.

Staffing firms say employers are turning to temporary help in lieu of regular hires until they can be certain that a more permanent investment will pay off. Demand is strongest in technology, tax accounting, compliance and customer service.

“They’re saying, we want to find somebody who, if things go as planned, could transition to our books,” says Brett Good, a district president for Robert Half International Inc., a staffing firm based in Menlo Park, Calif.

Employers tend to grow their permanent white-collar work forces following a rise in demand for temps, says Jeff Joerres, chief executive officer of Manpower Inc. “There’s a step function to it,” he says. “One leads to another.” But when such a trickle effect might happen remains unclear, he adds.

Two and a half weeks after joining Zrii LLC, a small health-beverage company in Draper, Utah, as a temporary accountant in January, Maylene Peck was hired as a regular employee. She says the job pays a salary 10% greater than what she had been earning in her last position, which she was laid off from in October 2008.

Initially, Ms. Peck, 40 years old, says she was opposed to doing temp work — even after three months of job hunting proved fruitless — because she assumed it wouldn’t pay more than what she was getting in unemployment benefits. But a recruiter for Robert Half, who found her resume on a job board, convinced her to consider a temporary assignment that required expertise in an accounting software program she’s proficient in.

Ms. Peck admits she almost changed her mind on the way to the interview. “In the back of my head, I wasn’t really interested,” she says. Now she’s glad she stuck it out and has new perspective on temporary employment. “Anyone who’s having a hard time finding a job should consider a temp agency,” she says. “It’s a way to get your foot in the door.”

For now, staffing firms say employers are still being cautious about growing their work forces. But they’re loosening their purse strings when it comes to temporary help because of the cost savings and potential future benefits.

By recruiting workers initially on a temporary or project basis, employers can avoid paying health-care and retirement expenses while evaluating performance and cultural fit, says Roy Krause, chief executive officer of Spherion Corp. “It’s a try-before-you-buy situation,” he explains.

Further, should business turn sour down the road, laying off temporary talent can be less psychologically damaging to a firm’s workforce than firing staff employees, adds Jeffrey Wenger, associate professor of public administration and policy at the University of Georgia. “It has a much smaller effect on the morale of your permanent staff,” he says.

To be sure, temporary staffing firms note that the recent increase in job orders for short-term workers includes seasonal help. “We’re seeing a big demand with retailers right now,” says Joanie Ruge, senior vice president for Adecco Group North America. But she adds that it’s common for a small percentage of seasonal jobs – which include mainly online and store sales, customer service, inventory, accounting and technology — to be converted into staff positions.

Despite the potential for long-term employment, some professionals overlook temporary job opportunities during their searches because they’ve held staff positions their entire careers, says Joy Moore, a career coach in Albuquerque, N.M. “They don’t think about it. They’re very focused on finding permanent jobs,” she says.

Some also falsely assume that temporary jobs are all low level and require minimal skills, adds Ms. Moore. But in reality, these include management and above positions that demand extensive business experience and college degrees or greater. “It’s definitely an area people should be looking at,” she says.

Even a job offer doesn’t come about a result of a short-term assignment, the experience can help lead to one elsewhere. Trevor Eiler, 23, accepted a temporary visual-design job at a staffing firm after graduating in May 2008 from the Milwaukee Institute of Art and Design. During the stint he befriended another temporary worker who later landed a staff position at Jigsaw LLC, a small ad agency in Milwaukee. In July, that person recruited Mr. Eiler to join him at the firm as a junior interactive designer.

Write to Sarah E. Needleman at sarah.needleman {at} wsj(.)com

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Wal-Mart starts selling coffins

Wal-Mart starts selling coffins
Wal-Mart, the world’s largest retailer, now plans to keep customers even after they die – by selling them coffins.

From birth control pills, singles nights, church services, doctor visits, makeshift campgrounds, and now coffins.  What elements of life AREN’T they infiltrating.  Yikes.
http://news.bbc.co.uk/go/em/fr/-/2/hi/business/8333198.stm >

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Colbert’s Take on At&t Shape Changing Monopoly

att-cingular-wireless-colbert Stephen Colbert takes a good stab at trying to make sense of the history of Telecom and At&t.  He says it better than I ever will.  Check out the clip below.

http://bit.ly/d2TpgN

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New U.S. Census to Reveal Major Shift: No More Average American

1-USMap

LOS ANGELES (AdAge.com) — The 2010 Census is expected to find that 309 million people live in the United States. But one person will be missing: the average American.

“The concept of an ‘average American’ is gone, probably forever,” demographics expert Peter Francese writes in 2010 America, a new Ad Age white paper. “The average American has been replaced by a complex, multidimensional society that defies simplistic labeling.”

The message to marketers is clear: No single demographic, or even handful of demographics, neatly defines the nation. There is no such thing as “the American consumer.”

The census is the biggest market-research project of the decade. The Census Bureau will spend upward of $15 billion to count the population as of April 1, 2010, and amass a treasure-trove of data on U.S. consumers.

“The decennial census will tell us quite precisely how American consumers have changed in the past decade,” Mr. Francese writes. “It also will give us clues about where the consumer marketplace is moving. The census is the gold standard against which the results of all major consumer-research studies are benchmarked.”

The Census Bureau will begin releasing data in spring 2011. Mr. Francese, demographic trends analyst at WPP’s Ogilvy & Mather, New York, and founder of American Demographics magazine, now offers projections and insight on what the census will show.

His 32-page report, available at AdAge.com/2010America, will give marketers a window on what the census will show and how to adapt those findings in a marketing world reliant on broadscale demographics that no longer exist.

Selected findings of 2010 America:

  • U.S. households are growing ever more complex and varied.
  • “This census will show that no household type neatly describes even one-third of households,” Mr. Francese writes. “The iconic American family — married couple with children — will account for a mere 22% of households.”

    The most prevalent type of U.S. household? Married couple with no kids, followed closely by single-person households, according to Mr. Francese’s projections.

    The Census will give Americans 14 choices to define household relationships. Mr. Francese says this will “enable the Census Bureau to count not only traditional families but also the number and growth since 2000 of blended families, single-parent families and multigenerational families, as well as multiple families doubling up in one household.”

    That presents boundless opportunities for marketers and media in how they target and segment households.

  • Minorities are the new majority. “One fact says it all,” Mr. Francese writes. “In the two largest states (California and Texas), as well as New Mexico and Hawaii, the nation’s traditional majority group — white non-Hispanics — is in the minority.” And in the nation’s 10 largest cities, he says, “no racial or ethnic category describes a majority of the population.”
  • Mr. Francese notes how diversity varies greatly by age, “with the younger population substantially more diverse than the old.”

    Consider these 2010 projections: 80% of people age 65-plus will be white non-Hispanics. But just 54% of children under age 18 will be white non-Hispanics. Mr. Francese observes: “White non-Hispanics will surely account for fewer than half of births by 2015.”

    In 2010, Hispanics will be both the nation’s fastest-growing and largest minority (50 million people).

  • The nation is moving. Over the past decade, Mr. Francese says, 85% of the nation’s population growth occurred in the South and West. “During the still-nameless decade from 2000 to 2010,” he writes, “a total of about 3 million people have moved out of the Northeast, and another 2 million have left the Midwest” for the South and West.
  • Mr. Francese’s report offers his “2020 vision,” analyzing how things will change over the next decade. “Our nation will be older and more diverse, and consumer markets more complex,” he writes. The white paper pinpoints age and income groups where marketers could find the biggest opportunities.

    ~ ~ ~
    Peter Francese wrote and Bradley Johnson edited 2010 America.

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    New York Times – How Nonsense Sharpens the Intellect

    06mind-650Great article in the New York Times today.  Absurdity, it seems, can be a healthy catalyst for learning and personal development.

    “We’re so motivated to get rid of that feeling that we look for meaning and coherence elsewhere,” said Travis Proulx, a postdoctoral researcher at the University of California, Santa Barbara, and lead author of the paper appearing in the journal Psychological Science. “We channel the feeling into some other project, and it appears to improve some kinds of learning.”

    Researchers found that those who are exposed to absurd things or stories are more likely to strive to find patterns, typically to regain footing with something that fits in to our normal framework (read whole article for full details). It’s interesting because throughout the book, Permanent Temporary, I filtered the chaos of the circumstances around me, focusing on the patterns that emerged, uncovering all sorts of unexpected ideas.

    The article continues… “The new research supports what many experimental artists, habitual travelers and other novel seekers have always insisted: at least some of the time, disorientation begets creative thinking.”

    http://www.nytimes.com/2009/10/06/health/06mind.html?_r=1&em

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    The FENCE Itself is Sometimes Greener

    A few weeks ago, border patrol at the Tijuana border discovered that people were dismantling the border fence with the intention of selling the metal for scrap.  Some crazy and ironic times we live in.   What good is a fence if people have enough time NOT ONLY  to cut the fence but ALSO enough time to dismantle and carry it away.   Sometimes the grass is greener on the other side of the fence.  Sometime the green IS the fence.fence

    http://www.nytimes.com/2009/08/28/us/28fence.html

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    iPhone 3G / 3GS recession case

    iphone

    http://www.case-mate.com/iPhone-3G-Cases/Case-Mate-iPhone-3G–3GS-recession-case.asp

    Q) Is it waterproof?
    A) No, so dont put it in the dishwasher

    Q) Is this case flammable?
    A) If you light it on fire it is

    Q) Does it come assembled?
    A) no, see our animated gif for a step by step demo!

    Q) What device does this case support?
    A) iPhone 1G + 3G + 3GS

    Q) How does this case stay together?
    A) It has locking tabs at the bottom and top of the case, as well as an adhesive strip to keep the case held together

    Q) Can I use this case to microwave my frozen pizzas?
    A) I dont see why not, although we cant insure quality taste

    Q) Will this case make me awesome?
    A) I think that goes without saying

    Q) Is there a warranty?
    A) no, it is cardboard afterall

    Q) Can I get a paper cut on my ear while using this case?
    A) My first guess would be no, but anything is possible, we dont promote unsafe use of the recession case

    Q) How long will the case be sold?
    A) as long as it needs to be to get us out of this recession! or while supplies last

    Q) Does it come with a screen protector?
    A) no we are in a recession!

    Q) How long will the product last?
    A) forever as long as you don’t destroy it!

    Q) Is this case made from recycled cardboard?
    A) 100% of only the best for you!

    Q) Will the product scratch my device?
    A) no! its cardboard not brick!

    Q) Is the CM logo impressed on the case?
    A) this is known as the “peoples case”

    Q) Will this product be sold at case-mate retail locations?
    A) Nope! The recession case is sold exclusively here at case-mate.com!

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    Ikea Heights, An Online Video Series Secretly Shot Inside The Burbank Ikea Store

    ikeaTemporary Furniture Store acts as a temporary production studio.  Yes.

    http://bit.ly/3Vz3i3

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    “How to avoid working for another jerk”

    Bret Simmons takes the serious side of Permanent Temporary very serious (sort of)!  There are some good pointers here worth a peek.

    http://bit.ly/2rAp1t

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