I’m a digital media guy. There are many different kind of social media people. I’m one of those who find social media marketers to be vultures all too often, typically making themselves look stupid, and usually ruining a good thing just as enough people start using it to make it fun/interesting/useful/cool.
Quoting MetaFilter Founder Matt Haughey’s blog (this is great):
MetaFilter Founder Matt Haughey
…So maybe instead of getting your company on twitter, paying marketers to mention you are on twitter, and paying people to blog about your company, forget all that and just make awesome stuff that gets people excited about your products, hire people that represent the company well, and when your stuff is so awesome that friends share it with other friends, you may not even need “social media marketing” after all.
http://a.wholelottanothing.org/2009/03/this-is-how-social-media-really-works.html